Shitrit Media Group (SMG)
The Shitrit Media Group is an Israeli Advertising and Public Relations Agency that was established by, and has been managed by Ruth Shitrit for more than 25 years. The firm is known as an innovator in the advertising industry, and has, during the course of the years, accumulated extensive experience in providing service to major clients in various fields of business and assisting in their success.
The leading staff of the firm consists of highly experienced professionals from diverse disciplines, who combine their talents together in cooperation thereby succeeding in bringing about marketing and communications breakthroughs for their clients.
The company offers comprehensive services package on a unique platform that facilitates wide-ranging strategic communications vision, including initial characterization, specifying the vision, implementation of research and strategy stages, branding, compiling an advertising and marketing plan, production, procurement, media and finally management and close monitoring during the entire process. Furthermore the firm assists in producing fundraising events, promotional events, corporate events and events for the benefit of the community.
The Shitrit Media Group excels in the development of advertising campaigns, thanks to the winning combination of professional knowhow of its staff and original outside the box thinking. These elements are expressed in stand-apart marketing strategies implemented in a manner that attracts attention by means of outstanding presence in the various media channels. The company specializes in optimizing profitabity of return versus the extent of investment, with the assistance of efficient advance planning and creating a winning composition for each client according to their needs and possibilities.
The Company is backed by many years of experience of working with leading financial organizations from this country and abroad. Among the company's clients are financial, real estate, academic and educational institutions, commercial projects and public companies traded on the stock exchange.
The Shitrit Media Group offers its clients comprehensive media management services, while focusing on a number of key areas: spokemanship, public relations, strategy, crisis management, advertising, new media, and digital.
Strategy and Crisis Management
In situations of crisis or public campaigns, the company accompanies its clients, closely supporting them until the best resolution is reached.
New Media and Digital
With the development of the Internet and social networks, a constant need was created to develop, strengthen and cultivate the image of clients in this arena, and for this reason there is an entire department in the company that specializes in New Media and Digital.
Spokesmanship and PR
The PR Department of the Shitrit Media Group operates in accordance with the unique characteristics of each and every client and from an overview, which includes communication consultation, strategic consultation, spokesmanship and event production.
Advertising
The company constructs advertising campaigns for clients based on strategy, combined with broad-scale marketing considerations and finding creative solutions to a variety of challenges.
Prominent campaigns
Alonit Chain: Positioning and Rebranding
In 2010, because of the rapid growth of convenience stores in this country and the awakening of competition in the industry, the “Alonit” convenience store chain decided to launch a positioning and rebranding campaign to differentiate itself from its competitors, to emphasize its benefits and values of its brand.
The Shitrit Media Group undertook to lead the process. The company has built a new narrative for the brand, which was a springboard for a new branding language and was published in an extensive media campaign, while at the same time the stores of the chain were redesigned and branded accordingly - all this with the purpose of generating a preference amongst end customers.
A Million Customers for “You”
In 2011 the You Consumers Club decided to celebrate the one millionth customer joining the club during an extensive marketing campaign.
The Shitrit Media Group created for it a large-scale campaign that included a television campaign, direct mail and at the selling points themselves, which emphasized to the customers the special offers available at the club's various chains in addition to fixed benefits.
Additional Clients
The Shitrit Media Group is proud to accompany and cooperarate with its clients, including the Academic Center of Law and Business, Dor Alon, Traklin Hashmal, Non-Stop Radio, Kfar HaSha’ashuim (Toy Village) and more.